Many parts of the printing industry may be worried about the future, but packaging and label printing certainly aren't. There are two reasons for this. On the one hand, the development of technology continuously promotes the development of packaging quality. A number of advantages have emerged over the years through the post-press production process. On the other hand, product manufacturers and retailers are constantly looking for high-impact packaging that can generate sales.
Mass market, luxury market
According to the "2013-2017 China packaging industry development potential research and investment value evaluation report", consumer goods packaging market is divided into two overlapping market branches, luxury packaging and mass packaging, which have impact on different aspects of packaging. In terms of mass packaging, the main focus is on the use of product packaging or display packaging, which can be distinguished from other similar products in supermarkets or department stores, so as to promote the purchase decision of users. To the extent that the retailer CARES, the product does not need to provide major support in the day-to-day business. Unless there is some sort of joint promotion, retailers simply put the product on the shelf separately, mark the price, and package it to win customers.
Luxury packaging also has to be influential at the point of sale, but the emphasis is on the buying experience. Buyers of apple's iPad arrive at the store with an idea of the product in advance, thanks to a lifestyle built on a brand image that has been carefully cultivated by the manufacturer for decades. Once at the point of sale, the packaging must confirm these expectations, and when the product is opened at home, the user needs to feel that he has made the right decision when making the purchase. Apple perfected this "unpacking ritual," as multiple YouTube clips show.
The importance of packaging has therefore skyrocketed in both markets, a trend that is unlikely to reverse soon. The truth is quite different, because ultimately no company targeting the consumer market will be able to afford to invest in packaging.
Continuous progress in technology
According to the 2013-2017 China packaging industry development potential research and investment value evaluation report, in technical terms, few branches of the printing industry have produced as many changes as packaging and label printing. The most important of the new trends is that digital printing is advancing in various forms. In the creative phase, new software solutions leverage cloud computing to help improve collaboration between all parties involved. New visual tools provide technical support for creative designers and developers when creating packaging solutions.
New offset presses have been further improved in quality, new digital presses have been made available for short-form printing, and personalized packaging has become possible. New applications have also been made possible by technological developments in printing finishing and post-printing processing. In the field of labels, there has long been a trend towards digital printing and more personalized labels. RFID tag processing is becoming more and more important, and the print electronics industry is now growing. The industry has now left the lab and is eventually making money by processing products for market use.
The best design
Creativity is the first step in production. Over the past few months, the success of cloud computing -- the distribution and collaboration of digital content over the Internet -- has also led to multiple innovations in packaging design. Chili publications, for example, unveiled the third edition of the ChiliPublisher software at the 2012 druba print show, which features a new 3D folding module that allows packaging to be visualized at design time. Of course, suitable 3D packages have been available before, but designers need a steep learning curve to use these applications, and the ChiliPublisher software USES an interface similar to a desktop publishing program.
At the same time, users or collaborators can access the design through cloud computing or using mobile applications. Other companies have demonstrated suitable solutions, either to upload files to servers or to document the design itself online. These include such heavyweights as Adobe. Essori Pantone shows PantoneLive on druba. This is the new cloud computing application that ensures that the colors printed match the company's logo when it is printed on any possible substrate, whether it is on a finely coated white board or on brown corrugated paper.
For service providers, these new tools provide an opportunity to connect users more closely and provide a deeper insight.